New tourism brand

The climax of Sanganai/Hlanganai World travel and Africa Fair saw the colorful launch of the Tourism brand. Deputy Prime Minister Professor Arthur Mutambara said the launch of the brand was the beginning of a long journey for the country to position itself as a tourist destination of choice both in Africa and

abroad.

African Sun Chief Executive Shingi Munyeza warned that the nation should make sure the branding is value addition, rather than just another event.

The brand should maintain among other things, vision and shared values, relevance, consistency, credibility, dependability, confidence and prosperity, he said.